Twitter Tips

Twitter.  You may love it, or hate it, or just be indifferent to it, but one thing is for sure:  It’s here to stay.  Many businesses and non-profits use Twitter, but a great many use it badly.   That occurs for many reasons, but one of them may be a misunderstanding what Twitter is and what the culture of Twitter entails.  This brief piece provides some simple Twitter tips (Twips?) to help you understand how to use it more effectively.  It is written for the non-profit world but almost all of the suggestions apply everywhere.